Wednesday, April 23, 2014

Hakuhodo: Love at First Use

We've all used products that have taking a little warming up to. You know, the ones that just don't work the way you want them to, or don't live up to your expectations at first, and then sneak their way into your heart and daily routine? This is not a post about one of those. This is a post about something that blew me away the first time I used it. Are you ready for it? Here it is:

The Hakuhodo J5523.

This fluffy goat hair eyeshadow crease brush, like all Hakuhodo brushes, is handmade in Japan. The company is based just outside of Hiroshima, in Kumano. People have been making brushes in this area for over 200 years, and Hakuhodo continues to use traditional methods. 

At ~1600yen, I recommend you pick this up. If you live in Japan, it's about half the price of cult favourite, the MAC 217 brush. I don't have a MAC 217, but the J5523 performs beautifully! It picks up lots of product, distributes evenly, and blends beautifully.

Have you tried any Japanese brushes?

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